Training Diary

Oh good, I’m glad you’ve checked out this page. Let me tell you a bit more about why I’ve written it:

  1. To give you an outline of the training and ongoing professional development I’ve undertaken since 2013. Before my career-break, I worked in internal comms for one of the big banks. As I didn’t come from a typical marketing background, I knew I’d have to work a bit harder to get up-to-speed with current marketing trends.

    As well as courses, I’ve dedicated huge amounts of time to devouring online content from industry leaders. If you’re thinking about hiring me, the info below will give you an overview of what I’ve been up to and what I’ve learned.

  2. If you’re a copywriter, a blogger or a small business owner interested in marketing and social media, you will find the info useful for your own professional development. Feel free to give me a shout if you want to ask questions.

I believe in life-long learning (for work and pleasure) so I’ll be updating this page on a regular basis. 

Updated 6th October 2018: Please note, this page is a work-in-progress. I’ve listed the certifications I’ve undertaken. In future weeks, I’m going to add more content about the courses, cost and how user-friendly I found them. 

I’ll also be adding sections on useful podcasts, books and other free content (blogs etc) that I think you’ll find useful if you work in a similar role or want to market your own small business. So please, do come back soon!

COPYWRITING & MARKETING COURSES/CERTIFICATIONS

2013/2014 The Complete Copywriter (Writer’s Bureau) correspondence course.

This was my introduction to copywriting. I knew that I needed to learn copywriting principles – being a good writer wouldn’t be enough to set up in business.

It’s a correspondence course and every assignment is marked by a tutor, who provides written feedback. If you’re a complete beginner or lacking in confidence, as I was back in 2013, it’s a great course for learning the principles of copywriting and basics of setting up in business.

I think it’s fair to say that, in this fast-paced digital world, you’ll need to know more than this course offers. Since taking the course, I’ve moved on to learning about social media, content and inbound marketing. It was a good starting point though, so I have no regrets.

2016 Breakthrough Copywriting (The Andy Maslen Copywriting Academy)

Andy Maslen is a well-known figure in the copywriting world. Before taking this course, I’d already bought several of his books and gained insight from his blogs. 

Breakthrough Copywriting is a video based course (although you can download all the course materials too). If you can’t stretch to a course, I highly recommend you buy his books (see below).

2017 Inbound Marketing Certification (Hubspot Academy)

Free online training from Hubspot. You can study the materials in a variety of ways (I chose video). And there’s a test at the end! Superb, clear content and the most up-to-date knowledge. What’s not to like?

2018

SEO for Beginners Certification (Hubspot Academy)

GAME-CHANGING PODCASTS

Hot Copy (hosted by Kate Toon and Belinda Weaver)

In my opinion, this is THE podcast for copywriters and aspiring copywriters. Kate and Belinda get straight down to the nitty gritty of copywriting, setting up and marketing your business, working practices, dealing with clients – everything. Hot Copy delivers useful, practical advice you can take away and implement immediately. It’s such a fun listen too.

Both hosts sell copywriting courses and resources (I’ve purchased a number of templates from Kate’s Clever Copywriting School to help me streamline my business). 

BLOODY MARVELLOUS BUSINESS BLOGS

Hubspot
Yoast 

MY FAVOURITE COPYWRITING/BUSINESS BOOKS
In no particular order:

Write to Sell (Andy Maslen)
Persuasive Copywriting (Andy Maslen)
Copywriting Made Simple (Tom Albrighton)
Grammar Girl’s Quick and Dirty Tips for Better Writing (Mignon Fogarty)
The Art of the Click (Glenn Fisher)
The Economist Style Guide
Fowler’s Modern English Usage