Why you should write the story behind your personal brand

Have you noticed that more business owners are sharing their personal story as part of their business branding?

I think it’s great. It’s an opportunity to get to know the business owner and understand why they do what they do.

People buy from people!

But some business owners are uncomfortable with the idea and prefer to keep their business and personal lives separate.

Read on for some tips on how you can tell your story without selling out, invading your own privacy or alienating colleagues and friends.