Whether you’ve built your website yourself or paid a developer to do it for you, the design is only part of the story.
Yes, your website will need clear navigation and eye-catching imagery.
But it’s not all about looks! Personality counts too. And that’s where the words come in.
Your website copy plays a crucial part in communicating your product or service clearly and effectively to your reader.
In order for your website to succeed and convert, you’ll need clear, compelling copy that gets the reader’s attention, outlines the benefits and USP of your offer, overcomes objections (nobody buys on the first visit) and provides a clear call to action.
And even then, there’s more work to be done. You may have their attention but now you need to gain their trust.
You’ve heard of content marketing, right? Once your website’s live, it’s time to start adding regular content.
Whereas your website copy on your static pages will start the process of getting your readers’ attention, you’ll need to start building a rapport with them and gaining their trust.
Cheesy copy alone won’t cut it (not that we were ever writing it in the first place). Writing a business blog is a fantastic way to start bumping your website up the Google rankings and establish yourself as a trusted professional in your field.
“But it’s all about social media and video these days”, I hear you cry. Yep, they’re good too. But a social media post disappears quickly and your fave social media channel might disappear tomorrow. But your blog is yours. It lives on your website and can be repurposed many times over.
Your blog is an investment in your business. It’s the perfect place to showcase your talents, build rapport with your professional network and show potential clients that you’re serious about what you do.
Would you like to work with a copywriter who cares about your business as much as you do? Get in touch.