Why you should write the story behind your personal brand

Have you noticed that more business owners are sharing their personal story as part of their business branding?

I think it’s great. It’s an opportunity to get to know the business owner and understand why they do what they do.

People buy from people!

But some business owners are uncomfortable with the idea and prefer to keep their business and personal lives separate.

Read on for some tips on how you can tell your story without selling out, invading your own privacy or alienating colleagues and friends.

How to write your About page without being too me, me, me…

Some experts will tell you that you shouldn’t write about yourself, it’s all about the customer. And only the cutomer.

But how do you build a rapport with your reader and show them you’re someone they can trust?

The so what test – what it is and how it can improve your copywriting

Sometimes it’s hard to find the words to explain the benefits of your product or service to your potential customers.

Here’s a fun way to drill down into the detail and uncover new selling points.

Write As You Speak – your readers will love you for it

Why plain English and your own tone of voice are better than long words and jargon.

Why inbound beats ‘in your face’ marketing

You’ve heard of inbound marketing but don’t know what it means for you.

And everyone keeps telling you should be blogging, but you still don’t know why.

Stick around and I’ll get you up-to-speed.

How to brief your copywriter

As a small or medium business owner, you may be thinking about hiring a copywriter for the first time.

Read on to find out about how you can brief your copywriter to get the results you want from your copy.

Is proofreading important?

Do I really need to proofread? Yes. Proofreading is important! I know it’s dull. But you just have to do it anyway (or pay someone else to).  Even if you’re the best at what you do, your website and other marketing materials send out a big clue about how you run your business. Taking care to publish […]

Easy layout tips for your blog

By: Alison R Bowyer   Freelance Copywriter in Milton Keynes As a Freelance Copywriter, I’m the first to say that words are even more important than design. But I’m not going to deny that the visual appeal of your website is super important in the digital age. If you’re a small business owner, the chances are you’re building and updating […]

Your or you’re

Do you struggle to work out the difference between you and you’re?

Are you secretly worried that you’re using the wrong version and people are laughing at you?

Relax. Life’s too short to worry about grammar rules.

Here’s a simple explanation to get you up-to-speed and an easy-peasy method to work out whether you’re using the right version in your writing.

When copywriting and caring collide…

If you’re a parent carer running a business, or thinking about it, this is for you… I’ve read many articles about juggling parenthood with running a business. And I love them. It’s great to share thoughts and ideas. I can relate to some of the experiences and advice, but my parenting issues are a bit different to most. […]