Why you should write the story behind your personal brand

Have you noticed that more business owners are sharing their personal story as part of their business branding?

I think it’s great. It’s an opportunity to get to know the business owner and understand why they do what they do.

People buy from people!

But some business owners are uncomfortable with the idea and prefer to keep their business and personal lives separate.

Read on for some tips on how you can tell your story without selling out, invading your own privacy or alienating colleagues and friends.

Why your business blog needs World Book Day

World Book Day. Don’t you just love it?

If you’re a parent of a primary school child you can be forgiven for grumbling about it.

But wait. World Book Day isn’t just about making costumes (or panic buying from Ebay).

It’s a good reminder that reading is important. For you, as well as your child.

And especially your business. Read on to find out why.

How to tell your story without being too me, me, me…

Some experts will tell you that you shouldn’t write about yourself, it’s all about the customer. And only the cutomer.

But how do you build a rapport with your reader and show them you’re someone they can trust?

The so what test – what it is and how it can improve your copywriting

Sometimes it’s hard to find the words to explain the benefits of your product or service to your potential customers.

Here’s a fun way to drill down into the detail and uncover new selling points.

How to write as you speak

Why plain English and your own tone of voice are better than long words and jargon.

Why blogging beats ‘in your face’ marketing

You’ve heard of inbound marketing but don’t know what it means for you.

And everyone keeps telling you should be blogging, but you still don’t know why.

Stick around and I’ll get you up-to-speed.

That typo just cost you a client

By: Alison R Bowyer     Freelance Copywriter in Milton Keynes Let’s talk about proofreading. I’m sorry. It is dull. Like it or not, proofreading is important. Even if you’re fantastic at what you do, your website and other marketing materials send out a big clue about how you run your business. Taking care to publish clear, accurate written […]

Easy layout tips for your blog

By: Alison R Bowyer   Freelance Copywriter in Milton Keynes As a Freelance Copywriter, I’m the first to say that words are even more important than design. But I’m not going to deny that the visual appeal of your website is super important in the digital age. If you’re a small business owner, the chances are you’re building and updating […]

Your or you’re

Do you struggle to work out the difference between you and you’re?

Are you secretly worried that you’re using the wrong version and people are laughing at you?

Relax. Life’s too short to worry about grammar rules.

Here’s a simple explanation to get you up-to-speed and an easy-peasy method to work out whether you’re using the right version in your writing.