Imposter syndrome sucks

Imposter syndrome. Everybody gets it. Even the high flyers.

But what about the rest of us? The ordinary guys who don’t have awards and qualifications, millions in the bank and a beach ready body?

How writing cured my writer’s block

Photo by Plush Design Studio on Unsplash You want to write for your business, but you simply can’t get started. It’s more than writer’s block. You can’t even muster the energy to pick up a pen or switch on your laptop. Maybe it’s time to look at it from a different angle. Stop thinking about your business forContinue reading “How writing cured my writer’s block”

How social proof can help your business

Photo by Tim Bennett on Unsplash Social proof is a fab way to promote your business and build trust with prospective clients. “Social proof?” you ask. “What’s that?” No worries, I’ll give you the lowdown. Grab a cuppa and read on. Social proof is a marketing technique to help you build credibility and trust around your brand. Sure,Continue reading “How social proof can help your business”

6 easy-peasy ways to enhance your small biz copy for SEO

Photo by Charles 🇵🇭 on Unsplash That question: “Can you get me to page number one of Google?” As a copywriter who is focused on writing and communication, the simple answer is no, I cannot guarantee to get you to page one – SEO is a long game. How many people will say that out loud I wonder?Continue reading “6 easy-peasy ways to enhance your small biz copy for SEO”

What’s the difference between copy and content?

Photo by JESHOOTS.COM on Unsplash You may have noticed that some people call themselves copywriters whereas others refer to themselves as content writers. Content creator is another popular title (although this tends to refer to content that uses visuals as well aswords). So, what is the difference between copy and content? There’s no correct answer to this asContinue reading “What’s the difference between copy and content?”

Why you should write the story behind your personal brand

Have you noticed that more business owners are sharing their personal story as part of their business branding?

I think it’s great. It’s an opportunity to get to know the business owner and understand why they do what they do.

People buy from people!

But some business owners are uncomfortable with the idea and prefer to keep their business and personal lives separate.

Read on for some tips on how you can tell your story without selling out, invading your own privacy or alienating colleagues and friends.

How formulas can help you write better copy

Can’t find time to write copy for your marketing materials?

Don’t know where to start?

Read on for part one of my three-part series on copywriting formulas that will time and help you write effective copy.

How to tell your story without being too me, me, me…

Some experts will tell you that you shouldn’t write about yourself, it’s all about the customer. And only the cutomer.

But how do you build a rapport with your reader and show them you’re someone they can trust?

The so what test – what it is and how it can improve your copywriting

Sometimes it’s hard to find the words to explain the benefits of your product or service to your potential customers.

Here’s a fun way to drill down into the detail and uncover new selling points.