Why you should write the story behind your personal brand

Have you noticed that more business owners are sharing their personal story as part of their business branding?

I think it’s great. It’s an opportunity to get to know the business owner and understand why they do what they do.

People buy from people!

But some business owners are uncomfortable with the idea and prefer to keep their business and personal lives separate.

Read on for some tips on how you can tell your story without selling out, invading your own privacy or alienating colleagues and friends.

Why your business blog needs World Book Day

World Book Day. Don’t you just love it?

If you’re a parent of a primary school child you can be forgiven for grumbling about it.

But wait. World Book Day isn’t just about making costumes (or panic buying from Ebay).

It’s a good reminder that reading is important. For you, as well as your child.

And especially your business. Read on to find out why.

How to tell your story without being too me, me, me…

Some experts will tell you that you shouldn’t write about yourself, it’s all about the customer. And only the cutomer.

But how do you build a rapport with your reader and show them you’re someone they can trust?

The so what test – what it is and how it can improve your copywriting

Sometimes it’s hard to find the words to explain the benefits of your product or service to your potential customers.

Here’s a fun way to drill down into the detail and uncover new selling points.

How to write as you speak

Why plain English and your own tone of voice are better than long words and jargon.

Six simple tips for starting your small biz blog

If you have a new business website, or you’re in the process of building one, you’ve probably already heard that it’s a good idea to add regular blog posts.

But what if you’ve never written a blog before, have no idea where to start or can’t think what to write about?

Don’t worry! I’ve put together six actionable tips that will help you to get started today.

It’s not a short read, so grab a coffee (or something stronger), get reading and start planning.

Work for free? Don’t you dare!

By: Alison R Bowyer   Freelance Copywriter   If you’re a freelance creative, you’ve probably at some point been asked to work FOC (free of charge).  You’ve probably already seen blogs and videos poking fun at the concept of working for free, the point being that you wouldn’t expect to be given a free takeaway on the […]

Your or you’re

Do you struggle to work out the difference between you and you’re?

Are you secretly worried that you’re using the wrong version and people are laughing at you?

Relax. Life’s too short to worry about grammar rules.

Here’s a simple explanation to get you up-to-speed and an easy-peasy method to work out whether you’re using the right version in your writing.

My 2nd year in business. The pleasure, the pain…

  Last year, I wrote a blog about lessons I learned from my first year in business, including  the pitfalls of buying a puppy. I also talked about the danger of undervaluing your skills and the importance of trusting your own instinct. My second year has been no less of a learning curve. There have been many […]