Why you should write the story behind your personal brand

Have you noticed that more business owners are sharing their personal story as part of their business branding?

I think it’s great. It’s an opportunity to get to know the business owner and understand why they do what they do.

People buy from people!

But some business owners are uncomfortable with the idea and prefer to keep their business and personal lives separate.

Read on for some tips on how you can tell your story without selling out, invading your own privacy or alienating colleagues and friends.

Time-saving copywriting formulas for small biz owners

Can’t find time to write copy for your marketing materials?

Don’t know where to start?

Read on for part one of my three-part series on copywriting formulas that will time and help you write effective copy.

Why your business blog needs World Book Day

World Book Day. Don’t you just love it?

If you’re a parent of a primary school child you can be forgiven for grumbling about it.

But wait. World Book Day isn’t just about making costumes (or panic buying from Ebay).

It’s a good reminder that reading is important. For you, as well as your child.

And especially your business. Read on to find out why.

How to tell your story without being too me, me, me…

Some experts will tell you that you shouldn’t write about yourself, it’s all about the customer. And only the cutomer.

But how do you build a rapport with your reader and show them you’re someone they can trust?

How to write your About page without being too me, me, me…

Some experts will tell you that you shouldn’t write about yourself, it’s all about the customer. And only the cutomer.

But how do you build a rapport with your reader and show them you’re someone they can trust?

The so what test – what it is and how it can improve your copywriting

Sometimes it’s hard to find the words to explain the benefits of your product or service to your potential customers.

Here’s a fun way to drill down into the detail and uncover new selling points.

I’m a copywriter (so what?)

Sometimes it’s hard to find the words to explain the benefits of your product or service to your potential customers.

Here’s a fun way to drill down into the detail and uncover new selling points.

How to write as you speak

Why plain English and your own tone of voice are better than long words and jargon.

Your or you’re

Do you struggle to work out the difference between you and you’re?

Are you secretly worried that you’re using the wrong version and people are laughing at you?

Relax. Life’s too short to worry about grammar rules.

Here’s a simple explanation to get you up-to-speed and an easy-peasy method to work out whether you’re using the right version in your writing.

Yours sincerely or Yours faithfully?

Bite-size writing tips: How to sign-off letters and emails This was drummed into me about a hundred years’ ago and I’ve never forgotten it, but I know it causes lots of people angst when writing letters. So here’s the general rule of thumb Dear Sir/Madam = Yours faithfully Dear Sally/Mr Smith = Yours sincerely There is some […]