Easy layout tips for your blog

By: Alison R Bowyer   Freelance Copywriter in Milton Keynes As a Freelance Copywriter, I’m the first to say that words are even more important than design. But I’m not going to deny that the visual appeal of your website is super important in the digital age. If you’re a small business owner, the chances are you’re building and updating […]

Work for free? Don’t you dare!

By: Alison R Bowyer   Freelance Copywriter   If you’re a freelance creative, you’ve probably at some point been asked to work FOC (free of charge).  You’ve probably already seen blogs and videos poking fun at the concept of working for free, the point being that you wouldn’t expect to be given a free takeaway on the […]

Your or you’re

Do you struggle to work out the difference between you and you’re?

Are you secretly worried that you’re using the wrong version and people are laughing at you?

Relax. Life’s too short to worry about grammar rules.

Here’s a simple explanation to get you up-to-speed and an easy-peasy method to work out whether you’re using the right version in your writing.

When copywriting and caring collide…

If you’re a parent carer running a business, or thinking about it, this is for you… I’ve read many articles about juggling parenthood with running a business. And I love them. It’s great to share thoughts and ideas. I can relate to some of the experiences and advice, but my parenting issues are a bit different to most. […]

Stationery or stationary?

Bite-size writing tips for small business: Stationery or stationary? Who doesn’t find this one confusing? I’m always seeing it misspelt and I totally sympathise. It’s a tricky one. First of all, to clarify the meanings: Stationery = writing materials (such as paper, pens etc) Stationary = fixed in one place (for example, a stationary car) But […]

Writing website content? Tips for start-ups and small biz owners.

By: Alison R Bowyer     Freelance Copywriter     alison@mkwordstudio.co.uk Bite-size writing tips for small business owners: how to write content for your start-up website So you’ve had a great idea and you’ve decided to take the plunge and become self-employed.  One of your first priorities is to work out how best to market your business. Maybe you’re […]

Yours sincerely or Yours faithfully?

Bite-size writing tips: How to sign-off letters and emails This was drummed into me about a hundred years’ ago and I’ve never forgotten it, but I know it causes lots of people angst when writing letters. So here’s the general rule of thumb Dear Sir/Madam = Yours faithfully Dear Sally/Mr Smith = Yours sincerely There is some […]

There, they’re and their…

Bite-size writing tips for small business: There, they’re and their… Why does the English Language have to be so complicated? There, they’re and their seem to be 3 words that confuse the hell out of most people. Are you one of them? There’s no shame in not knowing which one to use. A great way to […]

Blogging to boost small business

Bite-size business writing tips: Business blogging If you’re a small business owner or start-up, you’ve probably heard that blogging is an important part of your marketing strategy. It’s a great way to reach your target audience through your website and social media channels. You may even find that you enjoying writing it too; blogging can […]

Why it’s important to proofread

Do you know someone who uses perfect grammar, spelling and punctuation for their Twitter, Facebook and text messages? It almost looks out of place these days. The rise of the ’emoji’ has made punctuation redundant and text-speak has replaced everyday words. Believe it or not, I don’t think it matters too much when communicating with […]